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Dap Body Spray Signs Allen Iverson

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Joined: Apr 26, 2006
Posts: 104

PostPosted: Sat Sep 09, 2006 2:29 pm    Post subject: Dap Body Spray Signs Allen Iverson

Press Release Source: Dap Body Spray

Dap Body Spray Signs Allen Iverson
Tuesday September 5, 2006 11:39 am ET

EDISON, N.J., Sept. 5 /PRNewswire/ -- Barelle Development has signed basketball superstar Allen Iverson as its spokesman for Dap(TM) Body Spray for Men. The deal is for three years and financial terms were not disclosed.

The Dap brand and the perennial all star share many of the same virtues, symbolism not lost on Iverson.

"I am very excited to be a part of the Dap movement," said Iverson. "I only endorse products I believe in, and I believe in this product and this brand."

Barelle CEO, Frank Barone, feels Dap and Iverson are a perfect fit.

"The Dap brand is built upon respect, recognition, and loyalty. Allen Iverson has few peers when it comes to those qualities," said Barone.

"We feel extremely fortunate to have Allen on the Dap team."

Dap Body Spray will be available in three fragrances: Crew, True, and Chill and will initially only be available directly to consumers at Urban fashion leader of New York, Dr. Jay's, will be the first to reveal Dap in retail this November.

Source: Dap Body Spray
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